We are a specialists Market Research & Strategy company into the main/mass market, also known as the black consumer market. We are based in Joburg South Africa with presence in SADC, West Africa and East Africa. For over 15 years Foshizi has established a niche in the market as being amongst the few consumer insight companies in the forefront. Our clients delight in doing business with us because we offer them “The So What” strategic solutions into previously uncharted territories beyond research. This can be summarised by ground-breaking work we have done for clients like: Nando’s, MultiChoice, Tiger Brands, Builders Warehouse, Toyota, DStv Media, Kagiso Mall and many others we can show to you when we meet.
Our highly skilled team has unprecedented access into people’s lives having done research on stokvels, the Mining sector, the low-income market, taxi drivers, sangomas, loan sharks, informal traders and even the higher income black market. We believe that not everything has been discovered which is why we are always thriving to reinvent research by coming up with new creative research methodologies that reflect the times we live in. We talk to your target market in their own language and in their own territory, whether it is in their homes, in their cities, businesses, townships, suburbs or deep rural areas, we go where the research takes us. We are national. We are about real, hence the name Foshizi, which means REAL.
OUR BUSINESS AND FOOTPRINT
Lebo Motshegoa, MD at Foshizi, has always been an entrepreneur. He started his first business in his garage while living
Analyst at Barclays Africa Rod Salmon says in previous years, spending has been largely on credit. But he says there
Lebo speaking to Azania Mosaka about south African Lingos
Foshizi is among the few market research and strategy companies specialising in the mass market, with 15 years at the
What Our Clients Say About Us!
“DNA Economics commissioned Foshizi to undertake focus group research in 2011. The research analysed remitting behaviour by SADC migrants in South Africa, as a feed-in to a larger research project on remittances in the region commissioned by the FinMark Trust. Foshizi was extremely responsive to our research needs, and completed the project in time and within specifications. ”SADC SA@DNA Economics
“Foshizi has been a breath of fresh air in terms of getting relevant consumer insight and trends into the black consumer. The information given to us has been invaluable and has helped us develop strategies. They are a great group to work with. The information they possess is invaluable if you really want to know what’s happening with this market.”KFC@Brand Manager
“The service levels demonstrated by the Foshizi team when putting together our Multimedia were excellent.”SABC@Radio Sales
“It is always a pleasure working with Foshizi. The project was run efficiently, delivered on time, with actionable recommendations. ”Supersport @Team
“Thanks to Foshizi’s insight of the mass market coupled with a good understanding of the DStv business which placed the company in a good position to identify a gap that currently exist.”Multichoice@Brand Manager
“Working with Foshizi has been an awesome and easy experience, that was definitely valuable for us. There is always a great passion & energy from the team, and they go above & beyond the expected to deliver insights you can easily apply. ”Nandos@Manager
“Sentec notes that Foshizi was flexible and accommodating in making adjustments as required through the process . Foshizi’s quick turn-around time on deliverables and promptness instilled confidence in our relationship”Sentec@Manager
“They are a great group to work with, the information they possess is invaluable, if you really what to know what’s happening with this market.”Yum restaurants international@Manager
“The results of the research were used to formulate brand guides and decisions regarding marketing campaigns, communication, events and general strategy for the mall going forward. It was a pleasure working with Foshizi.”Primedia Lifestyle@Manager
“Foshizi has always beena great company to work with, and are deemed highly recommendable. Their material is reliable , trustworthy and exceeds every expectations.”Belgotex@Manager