WHY WORK WITH US
We are specialists in Mass Market Research and Strategy across all LSM and social groups in South Africa, SADC, West Africa and East Africa. Our USP is that we offer clients diverse strategic solutions that are borne out of mass market insights. Our research approach is different – we go to the people – in their homes, in their cities, townships, rural and deep rural areas. Our target markets are widespread – from major metropolitan studies to national studies, we go where the research takes us.
Our research approach is different – we go to the people – in their homes, in their cities, townships, rural and deep rural areas. Our target markets are widespread – from major metropolitan studies to national studies, we go where the research takes us. We capture on video moments in time, creating a living record of each study. Our methods are uniquely transparent offering first-hand insights into this fascinating diverse market.
Our Business and Footprint
Lebo Motshegoa, MD of Fozhizi, a mass market research agency moved from being a shelf packer to MD of a
Lebo Motshegoa started his business in a room in his backyard in Soweto. This advertising entrepreneur finds himself still
If you are an entrepreneur considering expansion into Africa, it is important to learn how other countries like to do
Consumers have had enough of adverts with black people always being portrayed as someone who doesn’t take anything seriously Stereotyping, a
What Our Clients Say About Us!
“DNA Economics commissioned Foshizi to undertake focus group research in 2011. The research analysed remitting behaviour by SADC migrants in South Africa, as a feed-in to a larger research project on remittances in the region commissioned by the FinMark Trust. Foshizi was extremely responsive to our research needs, and completed the project in time and within specifications. ”SADC SA@DNA Economics
“Foshizi has been a breath of fresh air in terms of getting relevant consumer insight and trends into the black consumer. The information given to us has been invaluable and has helped us develop strategies. They are a great group to work with. The information they possess is invaluable if you really want to know what’s happening with this market.”KFC@Brand Manager
“The Foshizi team put together a multimedia presentation for my two stations Ligwalagwala FM & Ikwekwezi FM. The two stations combined command the highest listenership in Mpumalanga, as a result we refer to them as the Mpumalanga Combo. The multimedia presentation was professionally done. Before we could present to our client the presentation had done the talking. It has helped showcase how the industry had changed.”SABC@Radio Sales
“This provided us with key learning’s that has helped us strengthen our broadcast content and improve our advertising. It is always a pleasure working with Foshizi. The project was run efficiently, delivered on time, with actionable recommendations”Supersport @Team
“Working with Foshizi has enabled us to get a lot closer than we could have ever hoped by having our fan’s invite us into their homes to get a better sense of what’s happening once they get a hold of our product. Doing this has given us the kind of insights no focus group could ever have uncovered.”Nandos@Marketing Manager