We are specialists in Mass Market Research and Strategy across all LSM and social groups in South Africa, SADC, West Africa and East Africa. Our USP is that we offer clients diverse strategic solutions that are borne out of mass market insights. Our research approach is different – we go to the people – in their homes, in their cities, townships, rural and deep rural areas. Our target markets are widespread – from major metropolitan studies to national studies, we go where the research takes us.
We capture on video moments in time, creating a living record of each study. Our methods are uniquely transparent offering first-hand insights into this fascinating diverse market.
OUR BUSINESS AND FOOTPRINT
The study deep dives into key aspects of personal financial management, perceptions of credit, saving, investment, debt, budgeting as well
In every business quarter you need to achieve certain strategic goals and…
What Our Clients Say About Us!
“DNA Economics commissioned Foshizi to undertake focus group research in 2011. The research analysed remitting behaviour by SADC migrants in South Africa, as a feed-in to a larger research project on remittances in the region commissioned by the FinMark Trust. Foshizi was extremely responsive to our research needs, and completed the project in time and within specifications. ”SADC SA@DNA Economics
“Foshizi has been a breath of fresh air in terms of getting relevant consumer insight and trends into the black consumer. The information given to us has been invaluable and has helped us develop strategies. They are a great group to work with. The information they possess is invaluable if you really want to know what’s happening with this market.”KFC@Brand Manager
“The service levels demonstrated by the Foshizi team when putting together our Multimedia were excellent.”SABC@Radio Sales
“It is always a pleasure working with Foshizi. The project was run efficiently, delivered on time, with actionable recommendations. ”Supersport @Team
“Thanks to Foshizi’s insight of the mass market coupled with a good understanding of the DStv business which placed the company in a good position to identify a gap that currently exist.”Multichoice@Brand Manager
“Working with Foshizi has been an awesome and easy experience, that was definitely valuable for us. There is always a great passion & energy from the team, and they go above & beyond the expected to deliver insights you can easily apply. ”Nandos@Manager
“Sentec notes that Foshizi was flexible and accommodating in making adjustments as required through the process . Foshizi’s quick turn-around time on deliverables and promptness instilled confidence in our relationship”Sentec@Manager
“They are a great group to work with, the information they possess is invaluable, if you really what to know what’s happening with this market.”Yum restaurants international@Manager
“The results of the research were used to formulate brand guides and decisions regarding marketing campaigns, communication, events and general strategy for the mall going forward. It was a pleasure working with Foshizi.”Primedia Lifestyle@Manager
“Foshizi has always beena great company to work with, and are deemed highly recommendable. Their material is reliable , trustworthy and exceeds every expectations.”Belgotex@Manager