We are a specialists Market Research & Strategy company into the main/mass market, also known as the black consumer market. We are based in Joburg South Africa with presence in SADC, West Africa and East Africa. For over 15 years Foshizi has established a niche in the market as being amongst the few consumer insight companies in the forefront. Our clients delight in doing business with us because we offer them “The So What” strategic solutions into previously uncharted territories beyond research. This can be summarised by ground-breaking work we have done for clients like: Nando’s, MultiChoice, Tiger Brands, Builders Warehouse, Toyota, DStv Media, Kagiso Mall and many others we can show to you when we meet.

Our highly skilled team has unprecedented access into people’s lives having done research on stokvels, the Mining sector, the low-income market, taxi drivers, sangomas, loan sharks, informal traders and even the higher income black market. We believe that not everything has been discovered which is why we are always thriving to reinvent research by coming up with new creative research methodologies that reflect the times we live in. We talk to your target market in their own language and in their own territory, whether it is in their homes, in their cities, businesses, townships, suburbs or deep rural areas, we go where the research takes us. We are national. We are about real, hence the name Foshizi, which means REAL.


Our Services

We offer extensive Research Insights, We offer Investigative research, Omnibus research, Immersion research, Quantitative surveys.

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Ethnographic in-home research, face to face in-depth intercept interviews. Our research solution is designed from scratch with a powerful team behind.

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Syndicated Research

Township Insights is a comprehensive qualitative omnibus research study that is conducted annually by Foshizi, Mass Market & Strat.

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Our Gallery is made up of videos of Foshizi research videos and media TV interviews. We encourage the usage of video cameras in our research.

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