March 12, 2019

WHY ADVERTISERS STILL GET IT WRONG WHEN MARKETING TO BLACK CONSUMERS

Brands still find themselves in hot water over their representation of black people. This is why Skincare company Dove is the latest company to face the wrath of consumers. It is facing a social media backlash, following the release of a still from a three-second video clip that was posted on […]
March 12, 2019

MASS MARKET INSIGHTS FROM MD OF FOSHIZI, LEBO MOTSHEGOA

Foshizi is among the few market research and strategy companies specialising in the mass market, with 15 years at the forefront of territory that, before, was largely uncharted. Since comprehensive studies on consumers in this space have been long overdue, there are often surprising insights revealed. media update’s David Jenkin […]
March 12, 2019

TOUGH TIMES AHEAD FOR ALL BUSINESSES, RETAILERS WARNED

Analyst at Barclays Africa Rod Salmon says in previous years, spending has been largely on credit. But he says there has been a slump in consumers signing up for debt. Picture: Ziyanda Yono/EWN Retailers have been warned the next 18 months will be tough for all businesses. That is one […]
March 12, 2019

A JOURNEY OF WEALTH: LEBO MOTSHEGOA, MD: FOSHIZI

Lebo Motshegoa, MD at Foshizi, has always been an entrepreneur. He started his first business in his garage while living at home Soon after graduating from the AAA School of Advertising, he gained acclaim for the self-published S’camto Dictionary of Township Lingo and Township Talk Dictionary. These proved instrumental to copywriters […]
October 31, 2018

KNOW THE MASS CONSUMER MARKET

When designing and creating shopping centres or retail outlets, it is vital to know who you are designing for and to understand their needs to predict their behaviour. Lebo Motshegoa, managing director of Foshizi, spoke at the South African Council of Shopping Centres Research Conference earlier this year, giving insight […]