Research For sale

Monthly township research supplier

16 new focus groups will be conducted monthly in various township across 4 key metros (Gauteng, Cape Town, KZN and Limpopo).
A total of 192 focus groups would have been conducted and 1,920 respondents would have participated in the township studies by March 2020.
12 topics have been identified following a robust engagement with clients and industry experts on gaps that exist in new qualitative insights about the main market living in the townships, LSM 4-10.
These 12 research topics will result in 12 qualitative research reports sent to your company on the first Monday of every month starting from 6 May 2019 – 6 April 2020.
Only one topic per month will be tackled and will carry its own unique discussion guide to yield new leading-edge information.
Subscription is R38,000 PM x 12 months ex vat.

If this market falls within your target market for 2019/2020, send email to Kasi@foshizi.co.za for more details.

Project objective:

To ascertain the various channels of grey money.
To understand the cycle of grey money within this target market from the contributors to the receivers.
To identify money that is unbanked by this target market.
Understanding how unemployed families/individuals survive without formal income.
To determine the contributor’s role of grey money

Sample and Methodology

X5 in-home interviews and x6 focus groups conducted with the different receivers of grey money.
X4 One-on-one interviews conducted with formally employed contributors of grey money.
Questionnaires were supplied at the end of the interview to understand their expenses and personal information that they might not want to divulge to moderators.
ample drawn from Gauteng, Limpopo and KZN Conducted 2014, presented 2015. Behaviour hasn’t drastically changed over the years.

Project Objects

To determine how consumers are coping during these tough financial times.
To gain deeper understanding of the market’s perception of saving and credit.
How financial responsibilities are shared within the household?
What is “black tax”, the dynamics around it and its place in the tough economic climate.
Essential vs. non-essential purchases.
Unpacking shopper behaviour:
Surviving the economic crisis as a shopper
Changing purchase behaviour
Purchase decision making journey
Hierarchy of preferred products/brands
Essential vs. non-essential products
Channel selection à relevance of formal vs. informal

Sample and Methodology

A qualitative research approach.
12 focus groups were conducted in Kwa-Zulu Natal (4), Western Cape (4) and Gauteng (4).
Respondents interviewed were between LSM 4-7, Black, female and male, ages between 18-45+ years and employed.
The research was conducted in July-August 2016.