Monthly township research supplier

This year’s Monthly Township Insights research started in the 01 April 2019 ending March 2020. This represents really good value for money for your organisation because:

  • 16 new focus groups will be conducted monthly in various township across 4 key metros (Gauteng, Cape Town, KZN and Limpopo). 
  • A total of 192 focus groups would have been conducted and 1,920 respondents would have participated in the township studies by March 2020.
  • 12 topics have been identified following a robust engagement with clients and industry experts on gaps that exist in new qualitative insights about the main market living in the townships, LSM 4-10. 
  • These 12 research topics will result in 12 qualitative research reports sent to your company on the first Monday of every month starting from 6 May 2019 – 6 April 2020. 
  • Only one topic per month will be tackled and will carry its own unique discussion guide to yield new leading-edge information.
  • Subscription is R38,000 PM x 12 months ex vat.

 

If this market falls within your target market for 2019/2020, send email to Kasi@foshizi.co.za for more details.

Existing Research

ABOUT GREY MONEY
R20,000 incl. VAT

Project objective:

  • To ascertain the various channels of grey money.
  • To understand the cycle of grey money within this target market from the contributors to the receivers.
  • To identify money that is unbanked by this target market.
  • Understanding how unemployed families/individuals survive without formal income.
  • To determine the contributor’s role of grey money

Sample and Methodology

  • X5 in-home interviews and x6 focus groups conducted with the different receivers of grey money.
  • X4 One-on-one interviews conducted with formally employed contributors of grey money.
  • Questionnaires were supplied at the end of the interview to understand their expenses and personal information that they might not want to divulge to moderators.
  • ample drawn from Gauteng, Limpopo and KZN Conducted 2014, presented 2015. Behaviour hasn’t drastically changed over the years.

Money Matters
R38,000 incl. VAT

Project Objects

  • To determine how consumers are coping during these tough financial times.
  • To gain deeper understanding of the market’s perception of saving and credit.
  • How financial responsibilities are shared within the household?
  • What is “black tax”, the dynamics around it and its place in the tough economic climate.
  • Essential vs. non-essential purchases.
  • Unpacking shopper behaviour:
  • Surviving the economic crisis as a shopper
  • Changing purchase behaviour
  • Purchase decision making journey
  • Hierarchy of  preferred products/brands
  • Essential vs. non-essential products
  • Channel selection à  relevance of formal vs. informal

Sample and Methodology

  • A qualitative research approach.
  • 12 focus groups were conducted in Kwa-Zulu Natal (4), Western Cape (4) and Gauteng (4).
  • Respondents interviewed were between LSM 4-7, Black, female and male, ages between 18-45+ years and employed.
  • The research was conducted in July-August 2016.