SYNDICATED RESEARCH

[tw_tabs][tw_tab title=”Township Insights ” tab_id=”e63b32b3-fa41-3″ color=”#dd3333″]

We have created Black Knights, a syndicated fast turnaround feedback module designed to deliver fresh consumer insight reports and videos into the lives of emerging and the emerged black market. This we will do by engaging in conversations on your behalf with the target market who live in the suburbs. The approach taken is to conduct interviews within the respondent’s homes or environments to make them at ease so that quality results and insights emerge from our conversation. This is a newly emerged target market that shares some but not all of the attributes that have been ascribed to ex-township dwellers currently living in the suburbs. If breakthrough communication is dependent on pushing the right “emotional button”, then you should consider a different communication strategy for the emerging and emerged black market.

[/tw_tab][tw_tab title=” i-Generation” tab_id=”53a113d0-7a62-4″ color=”#dd3333″]

The iGeneration is the emerging black urban youth between the ages of 18-25.

They are more independent, imaginative, informed and in touch thanks to their heavy consumption of the internet. The iGeneration research project explores this group in depth, identifying key and emerging trends, pop culture influences, their favourite hangout spots, things they do for fun, relevant and irrelevant brands and much more. In order to truly understand the group and derive fresh insights, research is conducted within the respondent’s space such as the res on university campuses and places where they hang out.

[/tw_tab][tw_tab title=”Black Knights” tab_id=”1445540732332-2-4″ color=”#dd3333″]

We have created Black Knights, a syndicated fast turnaround feedback module designed to deliver fresh consumer insight reports and videos into the lives of emerging and the emerged black market. This we will do by engaging in conversations on your behalf with the target market who live in the suburbs. The approach taken is to conduct interviews within the respondent’s homes or environments to make them at ease so that quality results and insights emerge from our conversation. This is a newly emerged target market that shares some but not all of the attributes that have been ascribed to ex-township dwellers currently living in the suburbs. If breakthrough communication is dependent on pushing the right “emotional button”, then you should consider a different communication strategy for the emerging and emerged black market

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